"Two companies at large in the UK control around 80% of a £14 billion digital advertising market – how does this happen and why does it matter?
In the UK, around £14 billion is spent on digital advertising, of which just over half (£7.3 billion) is spent on search. Google enjoys a 93% share of that market. Meanwhile, Facebook controls more than half of the country’s display market.
Together, that’s 80% of the industry, according to the Competition and Markets Authority’s study into digital advertising in the UK, where you can read WARC’s exploration of the findings here."
Comments