The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place and what they mean f
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"Two companies at large in the UK control around 80% of a £14 billion digital advertising market – how does this happen and why does it matter?
In the UK, around £14 billion is spent on digital advertising, of which just over half (£7.3 billion) is s
A Guide to Maximising Creative Effectiveness
How can we, as an industry, become more consistently successful at highly effective creative marketing? Cannes Lions and WARC sought to understand how our global community could better share what they have
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
IAB Eur
'As part of the WARC Guide to marketing in the COVID-19 recession, Les Binet, Group Head of Effectiveness at adam&eveDDB, explains why this recession is different and why the normal rules of business may not apply, at least for a while. This is an ex
'Media investment may fall by 23% in the first half of 2020 in the face of the novel coronavirus (COVID-19) outbreak. This is according to a WFA and Ebiquity survey of senior marketers at the largest global brands conducted at the end of March. In co