Leadership Club members │Innovation Mastermind │Inspiration │ Networking
The Mediaspace Leadership Club brings together a diverse group of leading professionals who share the ambition to actively transform the industry during these crucial times.
This is our very first MembersTalk event exclusively for the Mediaspace Leadership Club members - an interactive event to hear from George Gabor Burt, founder of The Slingshot Group, also member of the Club.
A mastermind of innovation, creativity and strategy, Gabor enables individuals and organizations to overstep perceived limitations and to carve out successful growth strategies. His Slingshot Framework is at the forefront of global innovation.
- As the foundation for Slingshot, George Gabor Burt was a leading expert of Blue Ocean Strategy, the new millennium’s most influential business strategy approach. He contributed case study material to the worldwide bestselling book of the same name, and originated the most popular blog on the topic.
- Gabor is actively involved in shaping strategy for a diverse group of international clients ranging from top multinationals & governments to start-ups & NGOs, and leads by example through his own initiatives.
- Gabor is named on a list of Top Visionaries, among numerous prominent appearances he gave the opening presentation at the World Marketing Forum, and was the architect and host of the Forum for Partnership in the Americas – a gathering of business and government leaders. In media, he hosted a national radio series in the U.S., writes articles for leading business publications, and is interviewed on major television, radio and newspaper networks.
George Gabor Burt will share his approach that will be followed by an interactive session to discuss how our segment in media, marketing, advertising, tech and regulation can turn this unprecedented crisis into opportunity.
From the Foreword to SLINGSHOT book in response to Covid-19 Crisis
"I originally published Slingshot in 2011, and launched the accompanying Slingshot Framework in the same year. Even though much has changed since, the fundamental mindset presented by the book and its practical application brought to life by the framework are just as critical today. In fact, the Covid-19 crisis has made the core Slingshot concepts - re-imagining market boundaries, customer-centric business transformation, and practical implementation of Blue Ocean Strategy - indispensable for any organization looking to master the new normal.
Specifically, Slingshot provides you with the foundation for turning crisis into opportunity through the following steps:
- View current crisis as a form of extreme disruption
- Embrace ‘perpetual crisis’ mindset, understanding that disruption is constant
- Harness creativity as your organization’s critical resource for finding new opportunities during and after this crisis
- Adopt a process to systematically focus your creative thinking on what customers need and want the most – The Slingshot Framework
- Use this process to identify new market opportunities while minimizing resources/cutting costs, and keeping your staff engaged and motivated
- Take advantage of the crisis to strengthen your customer relationships, community outreach, and to revitalize your company’s value proposition"
We hope you'll find this event a great opportunity to meet other Leadership Club members, get inspired and start conversations.
Looking forward to e-meeting you soon!
Kinga Incze, Hamish Sandison, Phil McCauley
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If you're interested in belonging to the Leadership Club or would like to nominate someone to be invited, please contact Kinga Incze, founder & CEO of Mediaspace.global at kinga.incze@whitereport.global.
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