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"Many of the businesses, the brick and mortar businesses in New York depend on foot traffic, especially from people working in the City. I mean there's, you know, I don't know what the figure is but it's over a million people coming into the City for work every day that were populating, you know, mom-and-pop and other businesses in areas like the financial district that just literally disappeared. I think there was already a challenge before that, you know. When I first got into media, it was working for community newspapers and 35 years ago when I walked door to door, you could pretty much count on the local business understanding that the people in that community were reading a daily paper or weekly paper or something so if they put a message out there that was going to be seen. I don't think that really exists anymore in a city like New York City. Now every single person on the subway and every single person on the train is looking on their phone or they're napping or they're talking to a companion, they're not reading anything that's in print. So that's a challenge right for communicating for small businesses. ... [What are the key marketing and communications opportunities for small medium-sized businesses?] In one word it's video. Because if you take a video, and obviously the better the video the better the results will be, the better the story the better the compelling combination of compelling information, emotion, empathy, value. Video is really just the opportunity that you wish you have if somebody walked into your shop, right? This is your way of walking into their home or their phone you know if they're on the go.” – Alan Goldsher, CEO of Re-Invention TV.
Alan was named 'New Yorker of the Week' by Spectrum News NY1 in May 2021: "Alan Goldsher is helping to jumpstart businesses around the city using his iPhone. "The businesses need the community's support in the worst way,”.
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