Exclusive video interview with Alex Shannon, Gravitec

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"Now like everybody [every publisher] is trying to work with a whole group of your audience or maybe try working with for example some segments, and sometimes you even segment your segments, right? But it's still a bit tough to be extremely individual and this like the challenge of overcoming this bulk of audience and coming to being extremely personal with your subscriber or with your reader is like the biggest challenge.” – Alex Shannon, Development Manager at Gravitec.net.

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