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"It's very simple... be authentic and open with your own people, not just your customers but open with your 'in people.' Talk to them and let them know and understand, help them, be human, be the authentic you, don't talk at, talk with, talk to, engage, ask, be open to their suggestions. They don't have to be acceptable but let them know that you're there to talk." - Rob Wherrett, Executive Chairman of Zymolysis and Principal of their Executive 20:20 Coaching Practice.
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