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"You've also had the acceleration in the digital space so that's leading to massive opportunities. Because it's sort of new... While advertising isn't new, this is a new delivery system and the way that you can use it and the way that you can work with it is changing all the time - and there are more requirements through, you know, in governance. We've got the whole thing about cookies disappearing in the next couple of years, so how are people able to to gather data? and what are they allowed to do with that data? All of that is offering opportunities to all the new startups.” – David Pattison, Wingman at Nineteen 56 and Founder of PHD. David's book The Money Train: 10 things young businesses need to know about investors was published in January 2021.