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"I feel that in any period of limitation, whether it's covid19 or recession or war, there's an acceleration of innovation and obviously in the world, in general, there is a lack of skills and understanding around techno
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"We looked at things differently. The way we do it now is through a one-click API that uses a robust AI-powered algorithm to augment video content by identifying shoppable items and linking them to brands to create a n
The Mediaspace Leadership Club brings together a diverse group of leading professionals who share the ambition to actively transform the industry during these crucial times.
At our exclusive event for the Club members George Gabor Burt, founder of T
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"Well, there's been many challenges in the past few years [in mobile advertising] we've seen what's gone on with the new regulatory practices worldwide, GDPR, privacy restrictions, namely cookies, the ability to track a
"The deprecation of third-party cookies and mobile ideas is a high magnitude earthquake for the industry. It will make very difficult to perform essential marketing functions like targeting, retargeting, frequency capping and so forth. Just look at
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"You've also had the acceleration in the digital space so that's leading to massive opportunities. Because it's sort of new... While advertising isn't new, this is a new delivery system and the way that you can use it a
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"I would closely watch what is happening with Google and Facebook, and the United States, what the outcome will be of the class lawsuits, which is attacking their monopoly position. On the market I believe this will cre
