"Try to be very consistent and focused on those, so trends which should come in picture is the social commerce as I mentioned so selling through social media platforms and with the power of social communities and recommendations. Second [advice] should be online community building, as I mentioned, which supports your brand to become more human and responsive and reachable so that can really help to engage people. The third would be the video and audio content which means that you don't need to have a full production team, you just need a mobile and create interesting videos and audio podcasts, for example, around your topics and products.” – Edit Ditte Szabo, Digital Marketing Consultant and Trainer.
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