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This interview took place prior to Google's announcement of delaying its plans to phase out third-party cookies in Chrome until 2023.
"Media owners, they just always have so much to do . . . they're combating changes in data, they have adblockers to deal with, they have to keep their user experience amazing while also maximizing revenue and hitting targets and thinking about diversifying revenue streams. So . . . the sheer number of challenges is the main challenge.” – Emily Palmer, Independent Consultant at Emily Ad Woman Ltd and Board Member of Women in Programmatic Network.
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