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"I think [one of the challenges] is finding that balance between kind of monetizing people's site but also getting the best user experience. And not only like the best kind of reading user experience but also to do your advertising, as well, so finding that balance between the two. So I'd say that that's been a big challenge for us over the last kind of 12 months.” – Emily Roberts, Programmatic Trading Manager for EMEA at BBC Global News and Co-Founder of The Women in Programmatic Network.
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