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"I really like to compare something like digital transformation which sounds like a very big scary topic to lots of people to something as simple as body transformation. I think if you wanted to lose weight, for example, you wouldn't expect to change your body overnight and you would look beyond something like just diet, for example, to truly transform you would look at incorporating things like exercise, reviewing your habits and considering your behaviours and many other factors that are likely to influence you in the long term. And so digital transformation is the same: it's multiple forces of change that are required and encompassing things like data and creativity, engineering and marketing is very important to the success of it." – Fiona Gray, Marketing Director at Equator.
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