Exclusive video interview with Genevieve Braine, The Programmatic Advisory
"It (connected TV) will become a large part of brands’ media plans going forward. Whether that's because of the pandemic or because of the way cookies are changing how we target our customers, brands will be able to, you know, take a channel like TV with the large audiences directly into our homes, and merge that with the strengths of digital, such as being able to use data and targeting to tailor that message to consumers. And I think that's really, really exciting.” - Genevieve Braine, Programmatic Consultant at The Programmatic Advisory, member of The Women in Programmatic Network.


Votes: 0
E-mail me when people leave their comments –

You need to be a member of mediaspace.global to add comments!

Join mediaspace.global