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"The main challenge that most brands are facing is that Gen Z are a very privacy-focused generation. So they...about 80 percent if not more - use ad blockers, so brands are struggling to track them around the internet as they would do with millennials. And really then that leads to brands not actually understanding what Gen Z wants. It means the brand's guessing and that's not really what's needed.” – Jay Richards, Co-Founder and CEO of Imagen Insights and a Forbes 30under30 Entrepreneur.
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