Exclusive video interview with Livio Basoli, Dude


"I think more than ever we have to challenge ourselves and we have to challenge the way we've been doing things so far. Whether it's product communication, marketing, social responsibility, understanding our values, everything is up in the air right now. We come from a very weird year where change was a big word for everyone and I think the worst possible way to react to this is by, you know, holding on to whatever the old world was about. So we have to embrace change. And I think the main message would have to be ’let's not be scared of something that is new and that we might not understand’. We have to take risks, we have to study, we have to listen and answers will come, and new, hopefully, new certainties will come, as well.” – Livio Basoli, Chief Creative Officer and Partner at Dude.

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