"Just having a clear understanding of general users, creates opportunities for audience segmentation, it creates opportunities for marketing beyond the use of cookies because you can now target to any level and all other possibilities. Larger opportunities for advertising than you would find with either website publishers or with DSP's (demand-side platforms) or SSP's (supply-side platforms), so browsers sort of sit at the top of that entire chain when it comes to advertising and other opportunities that come with it." - Oti Ukubeyinje, Advertising & Sales Lead (Nigeria) at Opera Software.
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