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"Founders need to prioritize, if they can, strategic investors over generalist investors, and really do as much research as they can on that potential investors - you know, speak with other portfolio company founders and really get a sense of what those investors will be like to work with. In reality that partnership could well last a decade or more, so it's obviously very important to pick the best investor that can really add strategic value as much as the capital.' - Rich Ashton, managing partner at FirstPartyCapital.
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