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"CTV or connected TV describes a TV set that is connected to the internet either inherently so via a smart TV or through a streaming device such as a setup box or a gaming console. In comparison to that OTT is the actual content, so it's TV style long-form programming that can be watched on any device, so it could be a connected TV but also a desktop or mobile device. In one of the latest studies that we ran we found that 40 of our respondents actually stated that they are lacking in understanding of the industry." - Sarah Gaudszun, Director of Business Development, CTV, EMEA, Magnite.
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