The risk of the pandemic is that wherever women were [in their career], they could feel like they lost momentum... In general diversity, not just of gender but of other things is important in tech, because you need to be building products for the world." - said Alana Karen, Google Search Platforms Director and author of Adventures of Women in Tech: How We Got Here and Why We Stay at the first Mediaspace 's MembersTalk event, in conversation with Mediaspace founder Kinga Incze.
Watch our event highlight video with Alana Karen about post-COVID challenges and opportunities for women in tech, media, marketing and regulation, to compensate for the threatening global statistics:
"Nearly two-thirds of women (60%) in marketing have either left the industry or seriously thought about doing so – either permanently or temporarily – during the pandemic, according to data released to coincide with the release of LinkedIn’s global International Women’s Day (8 March) campaign.
This figure is the highest seen in any industry and was followed by women working in the creative industries (57%) and finance (53%). The findings, based on a wider sample of more than 20,000 responses across various industries and roles worldwide, also reveal 42% of female marketers say Covid has caused their career to be set back or put on hold. On this measure, only finance (45%) and IT (50%) fared worse." Source
Mediaspace brings you exclusive events and interviews from our leadership group and other professional influencers within the media, marketing, tech and regulation community globally. Stay tuned for the next episode or WATCH the previous ones and join our interactive, member-exclusive events!
The full event video, exclusively for Mediaspace members is available here.
About Alana Karen
Alana Karen is an award-winning tech leader, author, and speaker whose work impacts many of our everyday lives. From Google Search to Ads, Fiber to Google Grants and beyond, Alana has been leading the charge to develop, scale, build and drive team and product development that has seen a rippling industry impact. Alana has spoken at conferences and summits on technology, leadership, DEI, talent and innovation. Her book, Adventures of Women in Tech: How We Got Here and Why We Stay, aggregates hundreds of stories on these topics as well. She lives with her three children, husband and two dogs in the San Francisco Bay Area.