"For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future.
The near-term focus has already continued throughout the third and now th
digiday (4)
"A few months ago, when millions of people were still in lockdown and mostly confined to their homes, the team at Hearst UK noticed the peculiar purchase of a £4,000 ($5,282) Positano lace dress through one of its magazine titles.
“That’s high-ticket
"Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad
Digiday has analyzed the public statements and quarterly earnings reports and calls from a number of the world’s largest global media companies to assess how they’re faring through this crisis. Digiday analysed:
'Bertelsmann – Ad-funded businesses do
