"For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future.
The near-term focus has already continued throughout the third and now th
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'As part of the WARC Guide to marketing in the COVID-19 recession, Les Binet, Group Head of Effectiveness at adam&eveDDB, explains why this recession is different and why the normal rules of business may not apply, at least for a while. This is an ex
'Media investment may fall by 23% in the first half of 2020 in the face of the novel coronavirus (COVID-19) outbreak. This is according to a WFA and Ebiquity survey of senior marketers at the largest global brands conducted at the end of March. In co
