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WARC: Global media investment may fall by 23% in H1 2020

Posted by Mediaspace on April 17, 2020 at 8:01am

'Media investment may fall by 23% in the first half of 2020 in the face of the novel coronavirus (COVID-19) outbreak. This is according to a WFA and Ebiquity survey of senior marketers at the largest global brands conducted at the end of March. In comparison, the global ad market contracted at about half this rate (13%) during the last recession'

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warc, ebiquity, wfa, global media investment, marketers

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