Summary:
Mediaspace:2030 is a pioneering strategic intelligence initiative that addresses the systemic changes in the media and advertising industry driven by generative AI.
Its aim is to equip market leaders and policymakers with a proactive approach to these changes in the years leading up to 2030, before a tipping point in the digital space is reached, when technology, market and climate change risk become irreversible.
It's a fluid and complex reality—precisely why Mediaspace.global’s professionally diverse Leadership Club community provides the ideal forum to lead the way.
The project in 2026 includes a community (B2B) research, as well as high-level knowledge-sharing opportunities with leaders from media, adtech, marketing, tech, law & regulation, and a publication. The Mediaspace Global Changemakers’ Summit 2026 will also be designed as part of this programme.
Context:
The digital age has brought systematic changes in media, marketing, and advertising over the past 30 years. Due to the slow and fragmented reaction by industry and regulators, a few online platforms became monopolies and tilted the advertising and media playing field.
Our industry has failed to close the gaps in fair competition, monetisation, and regulations protecting privacy, copyright, and related rights, despite publishers, brands, and e-commerce businesses relying heavily on dominant market players. While generative AI drives systemic shifts that bring new opportunities, we also face a new wave of structural change on an already distorted playing field.
In this new, fluid market reality, 99% of companies face rising risks. Merely reacting, and the old, slow way, won’t work. Decision makers need objective, evidence-based approaches – ‘climate scientists’ of the media and advertising space whose evidence-based voices matter.
Our future is being determined now. The upcoming few years are critical in the media and advertising space to manage the industry's trajectory and ensure a sustainable future (business-, tech- and climatewise) by 2030 for brands, media and other content creators, agency, tech and other service providers.
Like a negative feedback loop in climate science—where effects amplify the original change—the media market transformation intensifies disruptions driven by generative AI, reshaping competition, traffic, audiences, monetisation, ad forms, media buying, copyright, and privacy amid global economic and climate crises.
We have 2-3 years to act before risks become irreversible – we need to prevent, not fix; be proactive, not reactive, to protect our shared interests.
We’d love for you and your company to join the Mediaspace:2030 project.
Contact kinga.incze@mediaspace.global for more information.
Announced on 17 Nov 2025
