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Challenges in PR: "It's now turned a little bit more into pay to play - no surprise really, a lot of the publishers and the trade press have had to recoup a lot of costs and they've moved down to a pay-to-play. So it's a lot harder to get earned, you have to work a lot harder. That's one part. The second part is there's a lot more pressure on metrics and measurement so moving away from vanity metrics and taking a step more towards proving the value all the time. ..." - Julia Smith, Founder and MD of The Digital Voice and Member of The Women In Programmatic Network.
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