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Challenges in PR: "It's now turned a little bit more into pay to play - no surprise really, a lot of the publishers and the trade press have had to recoup a lot of costs and they've moved down to a pay-to-play. So it's a
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"I'd say [the challenges in strategic marketing is] making tech sexy because a lot of the time it's very engineer based. It's not something that everyone's gonna understand and making it exciting and making people under
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"I think one of the most common things [challenges] that brands tend to underestimate is how diverse Asia is. You know, a lot of them fall into the trap of treating each country within the region to be the same rather t
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"I think the biggest challenge is that when people invest in a startup and they start a business, they put their hopes into it, their dreams into it and usually they're founding a startup because they want to do somethi
