Exclusive video interview with Julia Smith, The Digital Voice


Challenges in PR: "It's now turned a little bit more into pay to play - no surprise really, a lot of the publishers and the trade press have had to recoup a lot of costs and they've moved down to a pay-to-play. So it's a lot harder to get earned, you have to work a lot harder. That's one part. The second part is there's a lot more pressure on metrics and measurement so moving away from vanity metrics and taking a step more towards proving the value all the time. ..." - Julia Smith, Founder and MD of The Digital Voice and Member of The Women In Programmatic Network.

Mediaspace brings you exclusive interviews from our leadership group and other professional influencers within the media, marketing, tech and regulation community globally. Stay tuned for the next episode or WATCH the previous ones!

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