'While buyers said they were making 33% cuts to their digital media spend one month ago, that number has since changed to just 29%. Meanwhile, their cuts spend in traditional media (linear TV, out-of-home, direct mail, print and radio) are now estima
covid-19 (4)
'A New Role for Brands
This global crisis will fundamentally change how we think, behave, and consume. There is no rapid return to normal. The new world will have trust at its core, with the brand mandate expanded to solve problems for all, protect a
How the live music and festival market has collapsed three weeks ago in Hungary.