The Interactive Advertising Bureau’s European branch, IAB Europe, has released a guide to brand safety and brand suitability, providing a current definition for both.
The aim of the ‘Guide to Brand Safety & Suitability Definitions & Best Practices ac
"Nevertheless, macroeconomic indicators, paired with industry data, are the best modelling ingredients we have. A regression model based on IMF data for GDP and other macro-economic indicators provides us with an estimated decline of the total UK ad
'While buyers said they were making 33% cuts to their digital media spend one month ago, that number has since changed to just 29%. Meanwhile, their cuts spend in traditional media (linear TV, out-of-home, direct mail, print and radio) are now estima
