"Nevertheless, macroeconomic indicators, paired with industry data, are the best modelling ingredients we have. A regression model based on IMF data for GDP and other macro-economic indicators provides us with an estimated decline of the total UK ad
warc (3)
'UK adspend rose 6.9% year-on-year in 2019 to reach £25.36bn, according to the latest Advertising Association/Warc expenditure report - both a new record and the tenth consecutive year of ad market growth.
However, as a result of the impact Covid-19
'The Q1 Bellwether Report, compiled between 2 and 27 March, shows a net balance of -6.1% of companies have revised their total marketing budgets lower. The figure is arrived at by subtracting the number revising their budgets downward from those revi
