The discussion between Farrell Tan and Joe Sidek revolved around giving life to events through the pandemic and beyond and whether events are still relevant. Here's a quick highlight video from the interactive event which took place on Tuesday 11th
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"I think one of the most common things [challenges] that brands tend to underestimate is how diverse Asia is. You know, a lot of them fall into the trap of treating each country within the region to be the same rather t
