Now, nearly a year after the conclusion of the program, the early results suggest reason for optimism. After applying the insights it gleaned from its time in the GNI Subs Lab, the U.K.-based publisher has seen a 750% increase in monthly registrations (when someone shares their email address to sign up for a newsletter or access content), as well as an 18% reduction in churn and an 87% increase in its conversion rate, compared to the year prior.

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