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For the last 20 years the Holly Grail has been "to measure cross-media", digital together with TV, even if the division between those two has been harder and harder to define. But no matter how hard the measurement vendors work o
Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe. Now, its attempt to replace the cookie is attracting regulatory attention.
On Jan. 8, the U.K.’s Competition and Market
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
"What we have seen in several market research that consumers sort of one day they want positivity and security from advertising - that's one thing. .... They tend to spend less time in shops for which they are doing quick and automatic decision and brand owners need to you know react to this kind of attitude meaning that brands need to be at customer minds and…
The digital economy and international taxation challenges are on the G20 Agenda - the Leaders’ Summit was virtually hosted by Saudi Arabia on the 21-22 November.
Following the G20 Leaders’ Summit,…
