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Top 5 reasons to go contextual

1. Ace relevance
2. Draw attention
3. Privacy-first
4. Establish brand safety and suitability
5. Truly personalized segments

Explanation on all these 5 points can be found here - Top 5 reasons to go contextual

Since we are moving toward a cookie-less future, it is time for marketers to take note of the change and embrace it.

Few questions are popping up in marketers' minds - does it make the targeting individuals difficult, does it hamper the outcome of a c

The CTR on any traditional ad is declining because more and more people are aware of what an ad is.

But, native ads blend seamlessly with the content.

According to a study undertaken by IHS and Facebook in 2020, native ads saw a 20-60% higher engagemen

by Michael Sweeney

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020.

Although there are many standa

Suzanne Frey, VP, Product, Android Security and Privacy

We work closely with developers to keep Google Play a safe, trusted space for billions of people to enjoy the latest Android apps. Today, we’re pre-announcing an upcoming safety section in Goo