by KATE KAYE
Amazon is finally cracking open the hood on its ad tech systems.
The enigmatic digital platform is preparing to open up its advertising products for an audit by the Media Rating Council, as part of the 60-year-old rating service’s accred
Roku shares popped as much as 18.6% after the company reported earnings that showed advertisers are increasingly moving money into streaming.
The company reported its highest quarterly revenue growth rate since going public with a 79% gain to $574
Although a lot of innovation comes from Silicon Valley, it does not mean that newsrooms have to copy all the strategies that made Google, Apple, Facebook, Amazon and Microsoft - GAFAM for short - so successful.
But Edward Roussel, chief innovation
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen.
Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although the exact amount is disputed, ranging from 1% to 100%. It is al
At the end of 2019, TikTok’s top executives
Warner Music Group had a flat year in calendar 2020 – but the company’s 2021 is already off to a flyer.
Negotiations on a global minimum tax on corporations have the momentum that they need to reach an agreement now that France, Germany, and others have signaled support for recent US proposals, according to Pascal Saint-Amans,
In February, Apple CEO Tim Cook told shareholders that the company had bought about 100 companies in the past six years, which works out to the iPhone maker buying a company every three to four weeks.
Unless significant changes are introduced to the linear TV advertising model, Enders predicts that television ad revenues could be £364 million lower in 2027 compared with 2019.
Microsoft said Tuesday LinkedIn's ads business has brought in more than $3 billion in revenue during the year ended March 31, outpacing pure-play digital ads competitors like Snap and Pinterest.
The implications of removing targeted digital advertising from the internet’s commercial model
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
This solid step forward in the ongoing strategic alliance strengthens the company's position in the European AVOD market
This partnership will broaden advertisers' opportunities by extending reach to audiences across European markets, leveraging Ra
“Academic engagement” of a Big Tech firm: that job should exist. But it has not happened, and it probably won’t happen, unless we get a new mindset among regulators and researchers.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
"The risk of the pandemic is that wherever women were [in their career], they could feel like they lost momentum... In general diversity, not just of gender but of other things is important in tech, because you need to be building products for the world." - said Alana Karen, Google Search Platforms Director and author of Adventures of Women in Tech: How We Got…
"What we have seen in several market research that consumers sort of one day they want positivity and security from advertising - that's one thing. .... They tend to spend less time in shops for which they are doing quick and automatic decision and brand owners need to you know react to this kind of attitude meaning that brands need to be at customer minds and…
