New battle lines appear to be being drawn up in the European Union between Facebook and Instagram owner Meta and regional users’ privacy rights.
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How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Rich insights on niche audiences and how to successfully engage and monetise them.
Media was always better when it owned direct relationships with its consumers. Then, conventional wisdom held that it is okay to disintermediate in the race for traffic and scale.
Happy birthday ChatGPT! The groundbreaking generative AI system that has arguably shifted the technology from a niche concept to mainstream culture turned one year old on November 1st.
The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future.The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an industry worth $567.49 billion (as of 2022) is set t
Parent company Alphabet’s revenue growth in third quarter dropped to lowest level in more than two years.
Established media and agency groups are performing well, while tech giants and small businesses struggle.
The link between media spend and recession appears to be weakening. Are advertisers realising that agency relationships are more important than they realised?
Actions speak louder than words. But expectations speak loudest of all.
This week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years I've been saying that ad fraud is way larger than anyone knew. This report confirmed my belief.
Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the programmatic advertising industry has been searching for alternatives.
The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party Identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tig
Digital technology has transformed our lives and will continue to do so. The UK’s economic future, jobs, wage levels, prosperity, national security, cost of living, productivity, ability to compete globally and our geo-political standing in the world
The encrypted-email company, popular with security-conscious users, has a plan to go mainstream.
From epic data mining to shocking failures of content moderation, Meta’s COO passes on a vast clean-up job
We move into Q2 of 2022 with a total Metaverse population of 440m monthly active users, up 10% from Q1. Whilst it is still the larger players that have driven this growth, we are seeing an increasing number of new virtual worlds in development, most
Q1 bloodbath for adtech; 52-week lows going lower? Margin compression is coming; Are they on a "flight to ad quality?"
The potential law would have far-ranging implications for the programmatic ecosystem
It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
