New battle lines appear to be being drawn up in the European Union between Facebook and Instagram owner Meta and regional users’ privacy rights.
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Somehow it took an antitrust trial to find out.
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Meta and Google would owe billions to news publishers if they were fairly valuing the benefit of news content to their platforms. That is the key takeaway from a recent study from Columbia University’s Initiative for Policy Dialogue.
Rich insights on niche audiences and how to successfully engage and monetise them.
$26.3 Billion. The DOJ revealed on Friday that this is the amount Google paid to secure default status on devices and browsers in 2021.
Media was always better when it owned direct relationships with its consumers. Then, conventional wisdom held that it is okay to disintermediate in the race for traffic and scale.
Happy birthday ChatGPT! The groundbreaking generative AI system that has arguably shifted the technology from a niche concept to mainstream culture turned one year old on November 1st.
In a historic week of tech regulation on Capitol Hill, the House Judiciary committee passed 6 ambitious antitrust reform bills targeting a perceived decade-long series of anticompetitive practices from Amazon, Apple, Facebook, and Google.
The biggest companies in AI aren’t interested in paying to use copyrighted material as training data, and here are their reasons why.
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The ‘Trial of the Century’ reached a landmark this week: on Tuesday the DOJ called their last witness. The Prosecution did not, however, stop there; the States are continuing to call witnesses for at least another week. Nor was it the case that this
The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future.The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an industry worth $567.49 billion (as of 2022) is set t
Parent company Alphabet’s revenue growth in third quarter dropped to lowest level in more than two years.
Established media and agency groups are performing well, while tech giants and small businesses struggle.
The link between media spend and recession appears to be weakening. Are advertisers realising that agency relationships are more important than they realised?
Actions speak louder than words. But expectations speak loudest of all.
This week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years I've been saying that ad fraud is way larger than anyone knew. This report confirmed my belief.
Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the programmatic advertising industry has been searching for alternatives.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
