Publishers are getting new offerings to readers and advertisers in days instead of not weeks.
The Coronavirus has cornered the media industry to re-think how much time it takes to build, test and collect data before releasing a new product for readers and advertisers.
As the pandemic puts pressure on media organizations to disseminate information as accurately and as widely as possible, newsrooms and product teams have also fast-tracked new products.
“The pandemic is an acceleration of what trends were happening anyway,” said Paul Hardart, clinical professor of marketing at NYU Stern School of Business.
In the short term, media organizations hope these products will continue to meet reader demand and draw advertisers at a time when they could especially use the revenue. In the long term, it may redefine just how much time it takes to innovate and release new products.
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