On April 26 2022, an Apple-sponsored Columbia Business School paper was published, arguing that Apple has not benefited from the implementation of their new App Tracking Transparency (ATT) feature.
However, the paper misinterprets key points in the debate around personal data and privacy, and fails to properly address well publicised concerns around ATT.
This once again highlights the ongoing issue of big tech companies creating a false distinction between first- and third-party data - and poses a threat to smaller market players and competitors.
To read the full analysis of the paper from Movement for an Open Web, click here.
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