BusinessInsider: 'We're In. We're Out': The North Face becomes the first major company to boycott Facebook as the calls for advertisers to walk out of the platform in July intensify

"The North Face has become the first major brand to boycott Facebook on the heels of mounting pressure from civil-rights organizations over content moderation and hate speech.
The company said Friday it would stop buying Facebook ads in the US, in solidarity with civil-rights groups like the NAACP, the Anti-Defamation League, and Sleeping Giants, effective June 19.
In a follow-up statement, North Face also said they would be halting paid advertisements on Instagram — which is owned by Facebook."

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