As press release informs public 'China Advertising Association (CAA) and Trustworthy Accountability Group (TAG), an advertising industry self-regulatory initiative to fight criminal activity in the digital advertising supply chain, today announced a new collaboration to fight criminal activity and promote transparency in digital advertising.
Starting immediately, the CAA will promote TAG’s international self-regulatory standards to its member companies in China, so Chinese businesses can participate in TAG’s four existing certification programs to reduce fraud, malware, piracy, and lack of transparency in digital advertising.'
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