As people around the world stay at home to prevent COVID-19 from spreading. And while this lockdown has put a hold on live events, it has also given new life to virtual ones through services like Facebook Live.
Facebook Live became a symbol of publishers blindly following platforms after they rushed to create live video operations in 2016, only to see no money arrive from those efforts.
However, over the last month, the number of U.S. users watching live video on Facebook has surged 50% compared to February, according to the company. Now that people can’t attend a concert or visit the zoo, Facebook Live has gone from being the backup way to experience those events to be one of the only ways.
“Over the last week or so there have been celebrities using Facebook Live as well as news organizations highlighting how people are using it so its something that we’ll be talking to our clients about,” said John Tebault, group director of search and social at iCrossing.
Those conversations will happen over the next couple of months once Tebault’s team has had time to run post mortems on what live-streams have and haven’t worked.
Comments