Kristina Monllos of Digiday points out 'Add retail media to the (small) list of winners from much of the world being forced to stay at home.
For the advertisers in areas like clothing, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods media agency execs say ad dollars are moving toward retail and grocery media channels from Amazon, Walmart, Target and others. Ad buyers see this an acceleration of a trend toward retail media channels that was already happening in the market, driven by the deep purchase data held by those ringing up purchases.'
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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