News

The outcome of the U.S. presidential race is expected to have widespread impact on the country's media industry and the advertising that funds it — from near-term consumer sentiment to longer-term regulatory and trade policies. But, as with everything around this presidential election, those implications will be anything but straightforward. Some areas that advertisers are keeping a watchful eye on are as follows: Both parties are showing growing interest in using trade and tax provisions to support the U.S. national interest and reverse the outflow of U.S. jobs.