ViacomCBS plans to launch an international pay TV streaming product in multiple markets within the next year as part of an expansion of its streaming efforts, including boosting its US domestic premium offering CBS All Access with a number of initiatives, writes DigitalTVEurope.com.
CEO Bob Bakish said to DigitalTVEurope.com: “In addition to our domestic strategy, I should add that internationally, we will launch a broad pay streaming product in multiple markets over the next 12 months. This service will harness the full power of the of the ViacomCBS portfolio, creating a meaningful brand presence in streaming video in key markets around the world.”
He said that the company saw “a real international opportunity” to leverage its combined asset base and “plans to go after it”, without providing more detail.
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