This new European Audiovisual Observatory report focuses on the evolution of the subscription video-on-demand (SVOD), transactional video-on-demand (TVOD) and advertising-financed and broadcaster video-on-demand markets (AVOD/BVOD) markets in the European Union (EU28) and their impact on the traditional audiovisual markets.
This new report finds (for the period 2010 – 2020, so still EU28 including UK data):
- The paid VOD market (SVOD and TVOD) revenues increased from EUR 388.8 million in 2010 to EUR 11.6 billion in 2020
- SVOD market revenues in Europe mainly drove this trend, exploding from EUR 12 million in 2010 to EUR 9.7 billion in 2020
- TVOD market revenues also rocketed from EUR 377 million in 2010 to EUR 1.87 billion in 2020
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