By Dan Levy
Vice President, Ads & Business Products
During my dozen years at Facebook, I have focused on our single mission: Building meaningful connections between people and businesses. To achieve it, we had to get a few big things right: First, leading the shift from desktop to mobile. Then, setting the standard for personalized ads so businesses could reach the right customers. And during the pandemic, helping millions of businesses keep their doors open and millions more open them virtually for the first time.
So many creators and businesses innovated their way out of so many challenges and I get motivated every time I learn how integral we are to their success. Like the owner of Fubert, a Belgian ice cream store that started a delivery business during COVID. He told us he wouldn’t have been able to “stay afloat without the ability to create personalized ads with Facebook.” There are so many others like him.
We must develop new ways for businesses to reach customers and to give people more control over how their personal information is used in advertising. To make this opportunity a reality, we’re focused on product innovations in four areas:
Comments