Google Chrome to punish sites that host 'disruptive' video ads

YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.

Google has announced it will "demonetise" sites on its Chrome browser that host "disruptive" ads within short-form video – such as long, non-skippable pre-roll, mid-roll and ads that obscure a video – as part of a new set of standards released by the Coalition for Better Ads.

The Coalition for Better Ads was formed in 2016 to set standards for ads that provide a better experience for internet users. It now counts 34 members, including companies like Google and Facebook, and trade bodies like the IAB.

 

https://www.campaignlive.co.uk/article/google-chrome-punish-sites-host-disruptive-video-ads/1673171

 

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