Notable Highlights
- Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
- More than 240 new influencer marketing-focused agencies and platforms established in 2019
- The majority (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021
- 90% of our survey respondents believe influencer marketing to be an effective form of marketing
- The majority of brands use the same influencers across different campaigns
- Brands still tend to give away free product samples (or give discounts on more expensive products) rather than paying cash to their influencers
- 67% of our respondents measure the ROI from their influencer campaigns
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