Notable Highlights

  • Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
  • More than 240 new influencer marketing-focused agencies and platforms established in 2019
  • The majority (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021
  • 90% of our survey respondents believe influencer marketing to be an effective form of marketing
  • The majority of brands use the same influencers across different campaigns
  • Brands still tend to give away free product samples (or give discounts on more expensive products) rather than paying cash to their influencers
  • 67% of our respondents measure the ROI from their influencer campaigns





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"It seems like some of the biggest issues in the industry currently are around the fact that it's so early, it's like 'proto' metaverse phase, it's having trust in the security and privacy that..brands are very focused on protecting their image. So, when looking to kind of advertising in these new spaces, they've got to know that…

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