The IAB today officially announced Nielsen was out after more than a decade and Ipsos is in as the digital audience currency provider. The Australian market has sidelined its penchant and associated troubles for trailblazing in global digital audience measurement, hoping instead to avoid hard lessons and borrow early learnings from the UK where the Ipsos-owned "Iris" hyrbid audience panel has been operating since the start of this year. The UK's first tip: publisher audiences are likely to drop in the changeover. The new system also sees the local digital industry take first mover advantage in emerging media measurement, readying for a global push by major advertisers to develop a potentially ground-breaking cross media measurement currency. But it may take some time.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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