Written by Emilee Bond
In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and build proposals.
That’s why I am thrilled to announce Revenue Analytics is joining forces with Standard Media Index (SMI) to integrate market intel directly into the RateOptics™ workflow.
RateOptics, Revenue Analytics’ next-gen pricing software, will serve up smart pricing recommendations, advertiser historical insights, and market intel relevant to that specific deal simultaneously.
That means AEs will now see actionable market data alongside RateOptics’ tailored pricing recommendations when pricing each avail.
By empowering AEs with the actionable and instantaneous information they need to make fast, strategic decisions, the new integration will help them take control of pricing and win more deals, freeing them up for what they do best – sell.
“Powered by SMI’s exclusive ad market data, RateOptics will remove a substantial amount of friction from the sales process,” said Andy Gibs, VP Strategic Partnerships at SMI. “This singular workflow is a more efficient, more productive way to leverage market data to price accurately and drive market share.”
Together, we're giving AEs the best market intel there is – just ask Media companies such as ABC, NBC, Fox, and Global TV who have been investing in SMI’s data for years. And, with a better, faster way to use it so they can out-price the competition.
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