Roku announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees in OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
What does it mean for advertisers?
OneView customers can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience. And not just on media that Roku sells directly, but also for media sold directly from other publishers in OneView.
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