A surge in late digital bookings delivered a 2% increase in year-on-year ad spend for December 2020.
The resut comes after an 8.3% year-on-year rise in November, as measured by SMI (Standard Media Index), breaking a 26 month run of negative results.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
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